The newest member of the mountain resort industry competing with Vail Resorts and other giants finally has a name: Alterra Mountain Company.

The destination group owns 12 ski resorts – Colorado’s Steamboat and Winter Park; Deer Valley in Utah; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec; Blue Mountain in Ontario; and the world’s largest heli-skiing operation, CMH Heli-Skiing & Summer Adventure in British Columbia.

In the coming months, Alterra will announce season pass products that will provide access to its existing mountains, similar to Vail Resort’s Epic Pass and Alterra’s current pass option, the Rocky Mountain Superpass.

“Our vision at Alterra Mountain Company is to protect and enhance what makes each destination special, inviting guests back to their favorite mountain, and enticing them to visit new destinations on their bucket list,” said David Perry, president and COO of Alterra. “We respect and continue to learn from the pioneers and leaders that built these iconic locations and paved the way before us, as we push the boundaries and innovate for our future.”

The formation of the company already has shaken the ski industry. In April, private equity firm KSL Capital and Aspen Skiing Co. partnered in a $1.7 billion takeover of Intrawest’s six mountain resorts, which include Steamboat and Winter Park.

It was the biggest deal in ski resort history.

The company, which employs about 100 people and is located in Intrawest’s former headquarters in lower downtown Denver, was nameless since the deal was struck April.

Ultimately deciding on “Alterra,” the company said the name is a fusion of the words altitude and terrain (terra), “paying homage to the mountains and communities that form the backbone of the company.”

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