Boulder-based director Jeff Orlowski’s documentary-drama hybrid “The Social Dilemma” premiered on Netflix Wednesday.

The Netflix original film looks at the human influence of social networking. Orlowski uses interviews from tech experts and silicon valley insiders, in addition to dramatized portrayal from actors, to portray the consequences of society’s growing dependence on social media.

“If there’s a single takeaway for people, that’s one that’s been so helpful to me: if you’re not paying for the product, you are the product,” Orlowski told MuseTV. “How is it that Facebook and Google are worth so much money when they don’t cost anything?”

Orlowski is an Emmy-award winning director originally from New York who is currently based out of Boulder.

He was the director, producer and cinematographer of “Chasing Coral” and “Chasing Ice,” films that won the Audience Award: U.S. Documentary and the Excellence in Cinematography Award Documentary respectively at Sundance Film Festival.

Orlowski said he was inspired to create the film when he realized that no one was talking about the deeper issues behind social networking.

The film is advertised as exposing “the dark side of social media from the people who created it.”

“We look so innocently at this word ‘advertising’ but what they are doing is so far beyond advertising,” Orlowski told MuseTV. “It is the biggest global manipulation network that has ever been designed.”

“The Social Dilemma” reached the sixth-highest trending spot among Netflix’s movies on Thursday.

The film currently has a 92% critic score on RottenTomatoes and a 91% audience score.