Television maker VIZIO revealed plans to open a “tech innovation office” in Denver, staffed by more than 100 by the end of 2022.

“This move positions VIZIO for growth in a market with a great pool of talent and VIZIO’s adventurous spirit with a balanced work life culture,” SVP David Rudnick, lead on the Denver office opening, said in a statement. “Denver provides a perfect market to attract innovators driven to provide the best experience for consumers with technologies that are built for the future of TV and the connected home.”

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The Irvine, Calif.-based VIZIO (NYSE: VZIO) currently has about 600 employees across six U.S. locations. Denver joins its offices in Dallas, Seattle, San Francisco and New York City.

“The entrepreneurial spirit of Colorado’s tech talent is the perfect fit with VIZIO’s culture of innovation, and these high-quality jobs are a huge win for Colorado,” said Colorado Gov. Jared Polis in a statement. “VIZIO’s desire to be a long-term community partner is exactly the kind of thoughtful corporate investment that Colorado values.”

Vizio officials said the company will work with area colleges and universities.

“We look forward to establishing VIZIO as a partner to the state and the education system, inspiring future careers for Colorado college students,” according to Rudnick.

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“Having a tech company like VIZIO expand to Denver shows that our city remains an ideal market for innovation, but more importantly, that the foundations of our economy remain strong and primed for recovery,” Denver Mayor Michael Hancock said in a statement.

Recruiting has already begun, via the company’s career page on its website vizio.com. Plans include a virtual job fair April 28, with details on the company’s LinkedIn page.