A humble, historic ski area is about to open in Colorado — and it’s debuting a price rare to the industry.

Near Leadville, Ski Cooper is scheduled to kick off its season Dec. 11 in what will be the first day of a new deal: $45 lift tickets Mondays-Thursdays, regardless if one buys online in advance or at the window.

That’ll be the weekday price for adults ages 22-74. The ticket is $40 for skiers and riders ages 15-21, and $35 for those 6-14. The deal excludes holidays and spring break.

“We have decided to stop playing follow-the-leader in the season pass/day pass game and simplify day pass purchasing while promoting affordability in our sport,” the nonprofit ski area’s CEO, Dan Torsell, said in a statement.

No longer will visitors be able to score the $30 Thursday special Cooper has offered over the years.

“But this offer is four days a week instead of one,” said Dana Johnson, the ski area’s director of marketing and sales. “So instead of Thursdays when Thursdays are packed, we’re hoping this will spread people out Monday through Thursday.”

Of course, operators are hoping a family might pick every day in a week-long outing. The price was announced with a comparison of last season: four days of skiing for $180, down from closer to $380 previously.

But of course, there’s only so much to explore across Cooper’s 480 acres, which recall the World War II-era training grounds of the 10th Mountain Division. The price aims to entice both newcomers and regulars, whether they plan ahead or head out depending on the whims of Mother Nature.

“We’re trying to be sure that first-timers that don’t know (to buy in advance) aren’t penalized and powder day people aren’t penalized,” Johnson said. “Just come have fun.”

For the three age ranges (6-14, 15-21, 22-74), tickets Fridays and Sundays are listed at $35, $65 and $95. For Saturdays, holidays and spring break, prices are $35, $65 and $110.