Denver saw a slight bump in tourism last year, new data shows.

More than 37.6 million people visited Denver in 2025, up from 37.1 million in 2024, according to a new report released Friday by the city’s marketing and tourism agency Visit Denver. Tourists spent $10.5 billion, beating 2023’s record for the city.

“We are proud that Denver had such a solid showing despite last year’s economic headwinds and in spite of certain visitor segments, particularly the overnight business traveler, that have not recovered to pre-pandemic level,” said Richard W. Scharf, president and CEO of Visit Denver, in a press release.

Denver’s tourism stagnated after a massive recovery that followed the pandemic led to record years. The number of tourists almost climbed back to 2019 levels in 2021. Then in 2022, the number of tourists grew by 15% to set a new record that was later topped in 2023 when tourism surged by 3%.

As the boom slowed, 2024 was flat in comparison to 2023.

Scharf said Denver was pretty much in line with tourism growth trends across the nation, but it helped to have a record year of attendance at the Colorado Convention Center, more events in the city and the reopening of 16th Street. 

Denver continues to succeed in total visitation and overnight visitor spending, which was up 46% since before the pandemic, said Amir Eylon, president and CEO of Longwoods International, the travel consulting company that has collected the data for Visit Denver since 1993, as well as for other cities around the U.S.

“Eclipsing the levels set in the blockbuster year of 2023 is a win, especially since American travelers were more likely to consider overseas visits due to the strength of the U.S. dollar last year,” Eylon said.

It’s not clear if that trend will continue into 2026, as Colorado was heavily impacted by low snowfall and a drop in ski visits to its famous resorts.

Denver’s four largest tourists draw outside of Colorado were from California, Texas, Illinois and Florida, according to the report.

The city continues to have strong visitation throughout the different seasons of the year, solidifying Denver as a year-round destination. About 22% of overnight visits happen in the first quarter of the year, with 27% in Q2, 28% in Q3 and 24% in Q4.

The report found more than 82% of leisure visitors were from out of state in 2025, up 7% from the previous year.