FRISCO, Texas — Joey McGuire is right.

Nobody believes he was happy to see hundreds of media members for the first time since the Brendan Sorsby saga ended with the quarterback giving up his fight to play for Texas Tech this season.

Wearing a colorful, plaid suit jacket Tuesday at Dallas Cowboys headquarters, McGuire answered all of the questions about his program’s handling of a gambling addiction with its star transfer quarterback and said he’s going to “never change” his stance on having his players’ backs.

“I think it’s really easy to turn your back on somebody,” coach McGuire said in front of a horde of media members akin to the crowds that used to surround Deion Sanders at Big 12 media days. “It’s really easy to tell a mom or a dad that you’re gonna be there, that you’re gonna help their son grow into the man they’re supposed to be and then all of a sudden adversity hits or something like the situation we had, that you turn your back on him.

“I talked to (Sorsby) two days ago. He’s here training in Dallas and he’ll be out in Lubbock some and our facility is open to him (for) anything that he needs to do there.”

The only thing McGuire said he wishes he could go back and change is to potentially tell Sorsby to apply sooner for the NFL supplemental draft.

“I hate that he has to wait a year, but in the grand scheme of things, maybe that’s a good thing,” McGuire said. “If he continues to work on himself without the pressure of football, maybe that helps.”

McGuire reiterated that anything he said during the process was not in an attempt to change the public opinion on Sorsby or the attempt to have him play at TTU, rather to try and convey to his fans the thought process behind the whole situation.

“We owed it to them and that’s the only people we owed it to,” McGuire said. “At the end of the day, could we have done stuff different with that? Maybe we just make one statement and shut the hell up.”

Big 12 announces naming rights partnership with Monster Energy

The Big 12’s relationship with Monster Energy is going to extend long past Wednesday.

The presenting sponsor of the conference’s football media days is now also the owner of the naming rights for regular-season Big 12 football and men’s and women’s basketball games, the league announced Tuesday.

It’s a multiyear partnership, which the Sports Business Journal has reported is worth $20 million annually, and includes Monster Energy patches on all jerseys for Big 12 teams and logos on football fields and basketball courts.

“Monster Energy represents drive, edge, ambition, qualities that mirror our student-athletes and the Big 12 Conference,” Big 12 commissioner Brett Yormark said. “Our multiyear partnership is a first of its kind, built on the right brand and cultural alignment. Monster Energy is the No. 1 energy drink domestically and will take this conference to places it has not been before.”

Former Colorado, Colorado State stars impressing early at Arizona State

Two of the best players in the state of Colorado in 2025 both found their way to Tempe, Ariz., and are set to make an immediate impact for Kenny Dillingham’s Sun Devils.

Former Colorado wide receiver Omarion Miller was named to the preseason All-Big 12 team. There’s hope he can do what another former Buffaloes receiver, Jordyn Tyson, also did.

“We game planned for him,” Dillingham said. “We saw what he can do. We saw the danger he can bring when he’s on the field. When we got here, we had a really good plan for what we think he can do.”

On the other side of the ball, former Colorado State linebacker Owen Long is also now at ASU after leading the nation in tackles last season, a stat that made him an easy sell in the transfer portal.

“I want guys who are elite at the skill set that is the most important skill set of the position they play and at linebacker, it’s tackle,” Dillingham said. “That’s what he does and he did it better than anyone in the country last year.”