Little Man Ice Cream rebrands several locations
A Denver-based ice cream company is unifying its locations under one name.
Little Man Ice Cream announced it would take two of its shops, Sweet Cooie’s in Congress Park and Constellation in Central Park, and rename them under the company’s titular name. The new shops will be called Little Man Ice Cream Congress Park and Little Man Ice Cream Central Park.
The 18-year-old ice cream shop with more than 11 locations across the state said the rebrand will help the ice cream company as it grows and expands into national shipping.
“The unique features that made these shops so beloved aren’t going away,” said founder Paul Tamburello in a news release. “We’re simply modifying branding elements, such as their names, signage, and fonts, to unify them with our other Little Man shops, allowing for a more cohesive experience no matter where you enjoy your scoop.”

Sweet Cooie’s was named after Tamburello’s mother and its design is inspired by 1920’s soda fountains and Constellation originally pointed to the former Stapleton airport with its airport-like design and a 74-foot airplane wing.
The rebranding will help limit confusion and make sure it’s clear the two ice cream shops are part of Little Man’s ice cream family, Little Man Ice Cream said in a release.
The company will also rebrand the Old Town Churn location in Fort Collins.
“The last thing we want is to become another cookie-cutter chain without a soul,” Tamburello said. “As we continue to grow, we still plan on embracing the showstopping designs that have made our stores roadside attractions, and we’ll still continue to invest in community-driven, immersive experiences that become synonymous with visiting Little Man Ice Cream locations.”




