As a cooperative, REI is built on a set of ideals that we hold dear—we are stronger when we come together. #BlackLivesMatter 1/6 pic.twitter.com/sFHvyNfWnU — REI (@REI) May 31, 2020

pic.twitter.com/ZN4iH8HVNt — Marmot (@Marmot) June 1, 2020

We have work to do. #BlackLivesMatter Read our full statement here: https://t.co/3P1wMq1DGG pic.twitter.com/tkdh5CotOL — Patagonia (@patagonia) May 31, 2020

We know and acknowledge that for too long, racism has made the world unequal and unsafe. We recognize the pain and suffering racism has caused and are making a commitment to be part of the solution. We are standing up, because we owe it to everyone. https://t.co/XLO1buvW2h pic.twitter.com/MEsw7benzh — The North Face (@thenorthface) May 30, 2020

Our lights were on tonight in solidarity with our black team members, skiers, snowboarders and all those fighting for a brighter future. Our voices matter. pic.twitter.com/luTWMS8Auy — #SteamboatResort (@skisteamboat) June 2, 2020

Be the voice of change. #Vote2020 #BlackLivesMatter pic.twitter.com/pEVdOu8tbi — Aspen Snowmass (@AspenSnowmass) June 2, 2020

‘’We stand with all victims of racism and all who speak out and act against racial injustice. #TougherTogether pic.twitter.com/kE30AvuQe9 — Columbia Sportswear (@columbia_eu) June 1, 2020

As protests continue to spread throughout the Centennial State following the death of George Floyd, many major outdoor brands are calling out for justice, including some of Colorado’s resorts.

Steamboat Resort light up the mountain on Monday “in solidarity with our black team members, skiers, snowboarders, and all those fighting for a brighter future.”

Aspen Snowmass also shared a quote on Twitter from James Baldwin captioned with the phrase “Be the voice of change.” They utilized hashtags of #Vote2020 and #BlackLivesMatter.

Other outdoor recreation brands showing support for the Black Lives Matter movement include the following:

On Sunday, Patagonia addressed the death of George Floyd with the following statement, “We have work to do. We join with those who call out the names of George Floyd and too many others in sorrow and anger.”

As more brands continue to use their audience and voice to reach their communities, the message of the Black Lives Matter movement continues to spread.