SNÖBAHN, an action sports center with two Colorado locations, is partnering with Unrivaled Sports, a leader in world-class youth and recreational sports experiences.

It’s a strategic investment opportunity SNÖBAHN officials said will help launch their concept nationally, according to a news release.

The acquisition will be under the company’s “action sports” division, which has three-time Olympic gold medalist and minority investor Shaun White, now at Ares Management, with hands in the deal.

Unrivaled Sports co-founders Josh Harris and David Blitzer, and The Chernin Group (TCG) make up the remaining investors.

“SNÖBAHN is revolutionizing how young athletes engage with action sports year-round,” White said. “This investment isn’t about adding facilities; it’s about breaking down the barriers to these sports, wherever you are located. It’s about cultivating passion and skill in a whole new generation of athletes.”

White launched The Snow League earlier this month, a global snowsports league debuting next year — but is not part of the Unrivaled portfolio. However, its investors include Ares and Blitzer’s Bolt Ventures, among others.

“Unrivaled Sports is committed to expanding SNÖBAHN into new markets, making action and snow sports more accessible to a wider audience in the years ahead,” a spokesperson for SNÖBAHN said in the release. “Founded in 2016, SNÖBAHN’s state-of-the-art facilities are the most efficient, effective, and affordable way to learn or advance skills in skiing, snowboarding, skateboarding, and BMX.”

SNÖBAHN also said the business eliminates the geographical barriers traditionally associated with learning snow sports through features like revolving slopes and trampoline freestyle areas.

Bode Miller, an Olympic and World Championship gold medalist in alpine skiing, is an existing partner of SNÖBAHN. Miller was part of the grand opening ceremonies that took place at SNÖBAHN’s second and newest location in Thornton, Colorado in March.

“SNÖBAHN represents a scalable platform that’s primed to grow participation in snowboarding, skiing, skateboarding, and other action sports,” Tory Palmer, Partner at Unrivaled Sports said in the release. “With SNÖBAHN’s curriculum, Shaun White and Bode Miller’s influential reach, and the market leadership of Ares and Unrivaled, we are excited to propel this innovative training experience into non-mountainous regions nationwide.

SNÖBAHN founder Sadler Merril said: “Our mission has always been to offer a distinctive and effective training experience that transcends traditional limitations of action sports.”

The collaboration with White and Ares Management will amplify SNÖBAHN’s capacity to empower more athletes and extend our innovative approach in Colorado and beyond, Merril said.

“This partnership marks a new chapter in our journey to make elite training accessible to everyone.”

SNÖBAHN is currently holding its annual summer camps each week through mid-August. Spots are still available at both Colorado locations for the 2024 season. Parents can learn more about the camps at snobahn.com.