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Colorado Tourism Office launches AI travel genius ‘Colorado Concierge’

By August 13, 2025 | updated 1 month ago

Colorado Tourism Office's AI travel genius 'Colorado Concierge'

The Colorado Tourism Office’s AI travel genius ‘Colorado Concierge’ is live as of Tuesday, Aug. 12, 2025 and helps visitors to the state navigate all things Colorado tourism-based.



Courtesy, Bryan Maltais/Colorado Tourism Office


“Welcome to Colorado, I’ll be your virtual guide,” is the opening message you’ll see when first using the Colorado Tourism Office’s (CTO) new AI travel genius ‘Colorado Concierge’ feature on Colorado.com.

According to CTO, ‘Colorado Concierge’ is an AI travel genius that provides instant answers to any travel or tourism questions about the state, and the travel genius is currently live, CTO said in a statement Tuesday.

CTO partnered with GuideGeek and uses GuideGeek’s artificial intelligence technology from Matador Network to create the travel genius tool.

“Whether you’re camping and hiking in the summer, taking in the fall colors in Aspen or Rocky Mountain National Park, or skiing iconic resorts, Colorado is on virtually every traveler’s list as a place to visit or revisit,” Matador Network CEO Ross Borden said. “Colorado Concierge helps travelers make the most of their trip, like finding breweries after a day of snowboarding or that perfect glamping site home base for outdoor adventures.” 

CTO said Colorado Concierge provides custom travel tips and itineraries, connecting people to local businesses, ski resorts, hiking trails and more.

“The personalized, real-time responses are generated by AI trained on extensive data from the Colorado Tourism Office (CTO), coupled with over 1,000 integrations for travel information from GuideGeek’s award-winning technology,” CTO said.

“Colorado Concierge is the result of extensive testing and training to ensure the AI can provide accurate responses on key activities in our state such as skiing, mountain climbing and dark-skies camping,” CTO Director Timothy Wolfe said. “It can really plan around any specific focus and combination of interests, enhancing the visitor experience and ultimately driving revenue for the state.”

The Denver Gazette asked Colorado Concierge a couple questions, trying out the AI travel genius:

Q: I want to take photographs at Maroon Bells, what do I need to know?

A: Ah, the Maroon Bells! A photographer’s paradise nestled in Colorado’s Rocky Mountains. Here’s what you need to know to capture those picture-perfect shots:

From late May to late October, access is limited to shuttle service from 8 a.m. to 5 p.m., so plan accordingly and consider making a reservation. In winter, the area is accessible only by cross-country skis, snowshoes, or snowmobile, offering a unique opportunity for winter photography.

For more details on visiting and capturing the Maroon Bells, check out this link.

Clicking the link Colorado Concierge gave us sent us to the Aspen Chamber Resort Association’s website and give more details about the Maroon Bells. 

Screengrab from Colorado.com's Colorado Concierge

A screengrab from colorado.com‘s website which now includes an AI travel genius feature that provides users instant answers to any travel or tourism questions about the state.



Courtesy, Colorado.com


Q: Which hot springs in Colorado are recommended for families?

A: Looking for some family-friendly hot springs in Colorado? You’re in luck! Here are some top picks that promise fun and relaxation for everyone:

Colorado Concierge responded back by listing several hot springs pool within the state like: Ouray Hot Springs Pool, Glenwood Hot Springs, Mount Princeton Hot Springs and Old Town Hot Springs in Steamboat, plus gave a link with picture to each hot springs listed in the response.

To access Colorado Concierge, travelers can visit colorado.com and click the chat icon in the bottom-right corner.

(Contact Denver Gazette Digital Strategist Jonathan Ingraham at jonathan.ingraham@denvergazette.com or on X at @Skingraham.)

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