Belleview Station, the northwest corner of the Denver Tech Center wrapping the light rail stop, has already exploded with apartments, offices, dining including Ruth’s Chris Steak House, and a hotel that opened in 2024.

Now Marriott International is doubling down on a location it sees as having even greater potential. The Apiary, a single-concept boutique hotel by the hotelier’s extended-stay Residence Inn brand, is set to open Feb. 17 a block south of the train station.

The one-off brand, not to be repeated elsewhere, will deliver 175 suite-style rooms plus a conference room, coffee/breakfast café and a cocktail bar. They will be topped by an additional 189 luxury apartments set to open next month, that will occupy floors seven through 20.

“There’s not another product like us,” said Alison Mitchell, general manager.

The concept, she adds, was developed over several years specifically for this site — the fourth “soft-branded” hotel that Marriott’s Residence Inn has ventured.

In 2024 Kimpton Claret opened its own 190-room “boutique lifestyle” hotel a block west of Apiary’s site, and several hotel brands vie for trade east of I-25 in the heart of the DTC, including the Hyatt Regency, two other Marriott brands and a Hilton Garden Inn.

But Mitchell says that the potential market for extended stays in the Tech Center has potential to grow.

“The market needs something like us,” Mitchell said. “A lot of businesses bring people in for a week at a time. Specially if you’re on the road a lot, this will be a chance to feel at home.”

She adds that Residence Inn views the core of the office campus centered around Belleview as having particular potential, greater than the extended office park area further down the freeway into Centennial and Lone Tree.

“I feel that Belleview Station could be comparable to Cherry Creek,” Mitchell said. She cites the walkability of the site to ten dining locations open within three blocks of the site in Belleview Station — not to count premium dining just across the freeway at Shanahan’s, Eddie V’s, and Ocean Prime.

The Apiary will add its own offerings, with an elaborate coffee bar and sandwich shop that Mitchell says will be a first walkable market in Belleview Station. “There’s nothing to walk to if you want a Gatorade,” she added. “We will have a full-service coffee bar and an entire marketplace of healthy snacks, like you might see at Whole Foods.”

An apiary is a colony of beehives, and the café and cocktail bar have pollinator names, the June Gap and Keeper’s, respectively. Keeper’s, Mitchell said, will offer curated cocktails, with a signature drink blended with honey varieties from local providers. Rooftop hives could one day provide those.

Similar to Kimpton, rooms will be from the low-to-mid-$200s. Mitchell says Marriott also offers a tiered, discount rates for extended stays. She showed a larger 2-room suite with a compact kitchen area with fridge, microwave, dishwasher and coffee makers, providing silverware and dishware.

Mitchell says she expects the concept to do well from day one, with corporate traffic as well as standard short stays by guests overnighting during a residential move, or families with kids playing a soccer tournament.

Meanwhile, the luxury apartments in the upper floors already have 30 units leased. They will be operated separately by Greystar, with entirely separate amenities including a pool and sauna on the roof.

Mitchell noted that Newmont Corporation and Western Union are adjacent to the hotel, and said corporate sites east of the freeway are a baseline market for the hotel. She speculates that corporate stays could grow with any return of business travel, including government business.

Marriott has a similar sized site directly adjacent south of the hotel. The company is reportedly weighing a buildout there, as well, but hasn’t committed to an office or other concept.