Downtown Denver’s annual meetup of startups and technology companies is back – but with a new name.

Denver Startup Week has been the city’s annual event for founders, entrepreneurs and technology professionals since 2012, and run by the Downtown Denver Partnership with a team of community volunteers within the startup community.

But beginning this year, the conference will be known as Colorado Startup Week to highlight how the entrepreneurial culture spans across the state. It’ll run from Tuesday to Thursday, Sept. 16-18, in events mostly around downtown Denver.

“When we founded Denver Startup Week, it was really initially focused right in the core of the city, but everyone was welcome and everyone was invited to really participate at every level as a speaker or as an attendee,” said Tami Door, cofounder of the event and former CEO of the Downtown Denver Partnership.

Since its inception, the event has grown in the number of attendees and has been able to attract guests from every state across the nation, she said.

The event had more than 12,000 attendees last year, according to the Downtown Denver Partnership.

For years, Door said, event organizers have been engaging with startups and founders across Colorado to come and participate in Denver Startup Week. The name change is just a reflection of the state of the event, she said.

“More than anything, it was a natural evolution that reflects what was already happening and just sends a really strong message that we encourage it even more,” Door said.

Another aspect is to unite Colorado’s startup community “to really tell the story of startups and entrepreneurship both to the people in the state, but tell that story across the country as well,” she added.

This year’s conference highlights a range of hot topics in the technology world ranging from robotics, aerospace, quantum computing and more. The biggest subject this year? Once again, artificial intelligence.

Colorado Startup Week will feature a range of speakers such as Denver Mayor Mike Johnston, Ibotta CEO Bryan Leach, MagicSchool AI founder Adeel Khan, Denver Summit FC President Jen Millet and more executives from each of Denver’s major league sports teams speaking on the investments they’re making in boosting the state’s sports image.

The weeklong festivities will feature more than 200 events, said Kate Barton, chief of external affairs at Downtown Denver Partnership.

Community events, which startups and entrepreneurs set up themselves in addition to the official conference programming, launched last year and were a success, Barton said.

“We really evolved it based on the understanding that Startup Week at its core is for the community, by the community,” Barton said. “And so, this gives folks the opportunity to bring what they are needing to the community.”

With a new name, Barton said the event shows how the tech boom in the state is “bigger than Denver.”

“We really wanted to showcase that evolution of being able to highlight innovation and entrepreneurship across the state, while understanding that Denver is the economic hub of the city, state and region,” Barton said.

Colorado Startup Week is free and people can register at costartupweek.com.

“There is no other time or place in the state where you can come together and really meet all of the individuals that have either created billion dollar companies or are just beginning to think about what they want to do next,” said Door.